SEO - Search Engine OptimizationSEO - The Foundation of Web Design - What is it?
SEO – What is it?
SEO, it sounds so cryptic, doesn’t it? No need to be afraid of the SEO term, which stands for Search Engine Optimization. According to Wikipedia “search Engine Optimization” is the process of affecting online visibility of a website or a web page in a web search engine’s results – often referred to as “natural”, “organic”, or “earned” results.
In other words it is the process, the steps you take, to change anything on your web site, micro site, landing page, image or video, anything that lives online on the web, to make it more visible. And make sure that when your (potential) consumer, when typing in a key word or phrase like “green peanut butter”, actually gets served links to web sites and pages that offer information on “green peanut butter”.
The better your SEO, search engine optimization, the bigger the chance your web site, micro site, page, image or video shows up on a top page, even first page of Google’s SERPs (Search Engine Results Pages). Now, it is important to understand that off the bat a number of variables play a big role in how high your search engine ranking (SER) is. To start, your SER is partially relative. What do I mean by that?
Let me explain what could happen. Say you are the only one selling “Green Bread” and your page about green bread is NOT optimized 100%. Someone types into Google search “I want to buy Green Bread”, it is most likely you show up on top of the search results, on the first search results page, simply because no-one else has a page describing or selling “Green Bread”. Despite a lousy SEO? Yes that is possible.
But what if there are 10,000 other web sites or pages describing and/or selling “green bread”? The web site and page that is most optimized and, as part of the optimization, has fabulous content, is most likely (driven by Google’s algorithm) the site or page that shows up on top of Google’s Search Engine Results Page, maybe even on SERP #1.
What if I don’t do SEO? Well if you don’t put the SEO pieces of the puzzle in place, search engines like Google, Yahoo and Bing may not find your web-site in the worst-case scenario. Or they may show other pages, maybe even from your competitors, that are optimized for SEO and thus recognized regarding the topic on that particular page. SEO is the foundation of the Cathedral you are trying to build! Don’t ignore it.
So there you go. I hope this clarifies a few things. Understanding and doing however are two different things. So if you are stuck or have additional questions, please drop us a line, with how we can help you. Contact Us, its Free!
SEO – What parts does it comprise of?
SEO, what individual parts make up SEO? Search engines are limited in the way they look at web pages, they have a certain structure they are looking for. In this section I’ll list the most important variables that make up the SEO effort.
In the end, it does not matter what you do, if you don’t have good compelling content, in the long run you will lose out to competitive pages that do.
Starting off on the technical side of SEO, it is important that in the page structure you are optimized and consistent from the top down. If your page is about product A, the page should be optimized for keyword or phrase “Product A”. This keyword should be in your URL, Page Title, H1, H2, H3 and plenty present in your content paragraph text. But don’t overdo the keywords or you will be penalized by the search engines.
Nowadays, one of the most important variables that Google’s search engine algorithm looks at is back-links. These are links from other sites to your site. The more qualified links, relevant links, that come from high traffic, reputable sites to your page and site, the more Google’s algorithm believes your site or page is important. Important compared to other sites or pages, that have less links and are less optimized. Thus your search engine ranking improves.
There are great online programs that help you optimize your pages, like SemRush, MOZ, SEO-Profiler and others. It is worth investing in one of these programs, because they spell out where your SEO is lacking, where the errors are and how to fix them. You can do it manually on your own but it would take a ton of time so I would choose automation if I were you.
On the less technical side, make sure you work on the following areas. It is always important to implement a user-friendly structure on your site, irrespective of search engines. If your site structure is a mess, people simply won’t come back as they leave your site confused and annoyed. As stated above, content is key, make sure that your pages are useful and relevant. Put yourself in the mind of the (potential) reader.
Optimize your site for mobile. Nowadays, if your site is either slow, or does not look good on mobile, your search engine ranking will drop. And not just for mobile, but make sure your entire site loads quickly. If your site, your page, does not load within 2-3 seconds visitors may bounce out and not come back. Since 2015-2016 it is important that your site is secure and has an SSL certificate, and as such loads through the HTTPS protocol and not the HTTP protocol.
On the (digital) marketing side, use local SEO to attract local customers. Additionally, integrate with Social Media, for exposure but also, the more social media posts link back to your site (back-links) the bigger your chance of improved ranking. Leverage content marketing with your site. This basically means, have a blog site as part of your main site and write about topics that are relevant and current vis a vis your main site. According to a study by HubSpot, companies that have an active blog receive on average 434% more indexed pages than those who don’t.
I hope all of the above makes sense. But if you still have any further questions, simply drop us a line. Contact Us, its Free!
Tell Us About Your Business.
How can we help?